BA
(Hons.) GRAPHIC DESIGN
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Level
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6
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Module Code:
OUGD603
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Module Title:
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Learning Outcomes:
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BRIEF TITLE: CHARITABLE?
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Brief:
Create a booklet listing and examining
a variety of well-known charities alongside less prolific ones. Charities
will be ranked according to profit/non-profit status, percentages of revenue
spent on the actual cause, sustainability of aid provided, and other
parameters. Where possible, information graphics should be used to
communicate broader trends and provide in depth analysis of findings.
A corresponding information graphic
summarising key points must also be created for online distribution through
social media and websites.
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Background:
Despite the tax-exempt charitable
status of many large charities, it is a frequent occurrence that they devote
large sections of their revenues to self-promotion, management, and even
profit. Naturally there are many other charities which rightly earn their
tax-exempt status by ensuring that as much money as possible goes to the
cause in question. Unfortunately, the differences between the two extremes of
charitable organisations are hard to see for the average person looking to
donate money.
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Considerations:
There is a large variety of information
regarding charities and their ‘ethics’. When doing research it is important
to distinguish between independent statistics and subjective analysis. Even
seemingly truthful figures can be misrepresented to lend credibility to a
certain argument.
A further consideration is in the
representation of research in the finished outcomes. Extra care must be taken
not to provide any charities with a particular bias over others. Furthermore
the representation of information must engage with the audience to ensure
that it is communicated clearly and dynamically, yet still remains accurate
and independent.
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Mandatory Requirements:
A multi-page booklet or pamphlet
listing and analysing charities according to the criteria outlined above (see
Brief).
An information graphic or chart
summarising key points from the booklet, to be distributed online via social
media and suitable websites.
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Target Audience:
The broader target audience is anybody
looking to donate money to a charity, but unsure who to send their money to.
The more specific target audience would
consist of people of 25 years or older, with a disposable income of some
description. These are the basic parameters for most people in a financial
position to donate money freely.
A further target audience would be
people looking to donate money who are aware of unethical charities and are
unsure who to donate to. Or simply would rather not donate at all due to a
mistrust of the charitable process.
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Tone of Voice:
The tone of voice will reflect the
independent nature of the work, remaining impartial but firm at all times.
The tone of voice in the promotion of
the booklet (for example the blurb or the cover) may be somewhat more
positive and light; to engage the audience to actually read it.
Tone of voice of web image must match
booklet to ensure consistency.
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Deliverables:
A printed, bound booklet, containing
material as outlined above.
Corresponding information graphic image
to be distributed on the web.
Development work for the booklet
including mock-ups, binding trials, type trials, and layout tests.
Design boards.
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After having written this first draft above, I considered the magnitude of the brief if it was completed properly, and realised that I should consider collaborating with someone on it.
Having begun research on product packaging in supermarkets, it was clear we would have to address the workability of recycling schemes.
https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs
http://www.wrap.org.uk/
http://www.recyclenow.com/
(wrap & recycle now have postcode search to find local recycling directories).
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